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Case studies

Fabricproperty.com: Cinnamon has helped us to generate the right sort of publicity to best promote us. More >

Razzamataz Theatre schools: Cinnamon has made a huge difference to the amount of press coverage we get. More >

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Cinnamon’s first blog: If you’re reading this congratulations! It means you’re viewing Cinnamon Communic...

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Our Services: Research and strategy

Essential knowledge and fresh, tailored strategies

Audits and research

Cinnamon has a wealth of experience developing, managing and delivering audits and market research to help you develop a deeper understanding of your business, customers, competitors and general marketplace.

Working with a range of stakeholders, Cinnamon can help ensure communication strategies are well thought out to help identify both business and marketing opportunities. Cinnamon then works with you to help ensure your communication strategy complements your business plan and corporate goals. Cinnamon continues this through implementation to strategy completion.

PR & marketing strategy

Because Cinnamon offers a thorough range of PR and marketing services, we understand how communication strategies should be formed and how to establish the right brand, positioning and activity plan for your business. From helping establish positioning strategy and competitive advantage to determining key messaging and differentials, Cinnamon can help you step back from your business and ensure your communications strategy is incisive and engaging and enables you to capitalise on the best opportunities.

Brand positioning

Your brand is much more than a handsome looking logo. It represents everything that you do as a business. Whether you’re positioning a new brand or repositioning an existing brand, Cinnamon starts by establishing your mission, vision and values. Cinnamon can then assess how you are currently positioned in the marketplace. By gathering a clear picture of your business and market, including your USPs and differentials, Cinnamon will then help position your brand, work through the implications of change and help you come out stronger on the other side.

CSR programmes

Cinnamon helps clients manage their risks and exploit the opportunities from social and sustainability issues. The aim is to create a stand out competitive business advantage. By fully integrating programmes into your business strategies, processes and culture, Cinnamon helps ensure a fulfilling and rewarding experience for all.