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Cinnamon’s first blog: If you’re reading this congratulations! It means you’re viewing Cinnamon Communic...
Our Services: PR AND COPYWRITING
Positioning, communicating and shaping opinion
Media relations
As media relations specialists, Cinnamon understands the importance of a robust PR strategy in helping to position, communicate and shape opinion. Cinnamon has vast experience writing press releases, compiling targeted media lists, liaising with journalists and placing the story. Cinnamon also firmly believes in planning to both create opportunities and manage situations. Our extensive knowledge and network ensures that Cinnamon places interesting and relevant content with the right journalist at the right time, and has influence to gain the best possible coverage for clients.
Media training
Cinnamon offers realistic, stimulating and challenging media training in press, radio and TV to help provide you with the skills and confidence to handle enquiries and interviews positively. Through our experience working in journalism and speaking with journalists every day, our training will provide an invaluable insight into the world of the media and ensure you are best prepared to effectively communicate and position your business. Training can be provided in your offices or at a neutral venue – whichever you prefer.
Crisis planning
The rapid growth of 24 hour news means that without proper crisis planning and management, reputations can be damaged across the globe within hours of a crisis occurring. Most companies look back on a crisis and wish they had done more at the beginning to take control. Failing to engage rarely limits the fall-out.
At Cinnamon, our experienced team can help you prepare and plan for potential crises and can also respond rapidly to manage operations at short notice if a crisis does occur. We have successfully managed many crises for clients and have helped prevent many ever becoming public.
Copywriting, messaging and thought leadership
Cinnamon can help you win attention, influence your audience and prompt them to action through insightful copywriting. Thanks to our thorough experience, we can craft the perfect copy for insightful thought leadership papers, newsletters, websites, case studies and many other types of collateral.